IBM Marketing Cloud is the gold standard in developing personalized, meaningful email campaigns. Ntara uses it to create unique touch points with intelligent logic, all based on business goals and key performance indicators. You’ll love its flexibility to design, test, and optimize everything from subject lines to complex, integrated multi-device marketing campaigns. IBM Marketing Cloud also allows you to reach exceptionally large audiences with the added security of blacklist protection and monitoring. Its auto-generated analytics—such as send time optimization and engagement scoring—allow for easier analysis and the ability to make more agile marketing decisions.