Be an accountable extension of our marketing department
Part of our job as digital craftsmen is to make the complex simple. Our challenge was to give users a seamless front-end experience while integrating three completely separate back-end systems. We also needed to provide enhanced accessibility to site users who are visually impaired and increase local visibility through a stronger search engine presence.
Making the complex simple
Our development team found a single sign-on path to integrate a content management system (Kentico), a learning management system (WCEA), and an event management system (CVENT). Creative developed an innovative high contrast mode solution—featured on the home page Codepen—making the site accessible to viewers with low vision.
41.3% increase in organic search
The new EnvisionUS.com immediately began raking in more organic search traffic while providing a better experience for their target market.
- 3 integrated management systems
- 41.3% increase in organic search traffic
- 1 innovative high contrast mode solution for visitors with visual impairment