Helping an industry leader present a compelling brand experience
Answering the question, “How’d you sleep?” for almost two centuries, Simmons Beautyrest is a leader in manufacturing mattresses and sleep technologies. They chose Ntara to elevate their open source brochure site to a higher performing, more secure brand experience on the Kentico CMS. Beautyrest needed a way to support its evolving product line and launches, connect its core line of products with consumers, and drive users to store locations through dealer locator information based on custom SKUs. By deploying our Blueprinting and nSight segmentation process, Ntara built a user-centric brand website that achieved some impressive results in record time.