Sell servers without actually shipping them to prospects
Among other things, Teradata sells enormous servers. The best way to sell them would be to have a showroom, like your local car dealership. But given their globally-dispersed clientele, that just wasn’t possible. So we needed to find a solution that would work better than sales reps toting eight-foot cabinets on their shoulders through airport security.
An interactive 3D experience
As digital craftsmen, we carry a deep and robust toolbox to find the best solution to meet our clients' needs. To help Teradata sell servers, we developed an interactive, 3D download set for five of Teradata’s top-selling products. Pop-outs sell the features of each component, just like a showroom salesman would. The end product is a showroom-type experience through which Teradata prospects open the virtual cabinets, then click hot-points to slide pieces out, rotate the view, peruse the options, and learn about these top-of-the-line servers—all from the comfort of their favorite office chair.
14.3 million pounds of shipping saved
Since launch, the microsite has averaged 2.7 3D tour downloads per day, which equals millions of pounds in shipping saved.
- 2000x zoom on 3D images
- 5 product lines
- 14.3 million pounds of shipping saved