Increase donations to Vidant Health Foundation
Ntara needed to build awareness, style, voice, and brand affinity that connected, both socially and emotionally, to the surrounding community. Ntara also needed to portray Vidant Health Foundation as a major contributor to close-knit towns and communities of eastern North Carolina.
Bridging the gap between brand awareness and community impact
Ntara built solutions around one primary ideal: the vibrancy of life. Rather than funding an organization, Ntara wanted people to realize the Vidant Health Foundation is acting as an intermediary between their funds and ensuring the people of eastern North Carolina are able to sustain lives filled with merit, value, and substance. Ntara was able to come up with a way to bridge the gap between donating and seeing the fruits of that donation by using the “Fund ______.” terminology on the homepage.
More than 20x increase in donations
Vidant Health Foundation, January - July 2016 vs 2015
- Sessions = +67% YOY
- Donation amount = +2298% YOY
- Number of donations = +260% YOY