http://www.ntara.com/ ntara.com rich media company en-us http://www.ntara.com?news=0 Xerox Global Services Tour wins top honor in Horizon Interactive Awards n-tara interactive, a leading interactive agency based in Johnson City, Tenn., captured the Best of Show honor in the 2008 Horizon Interactive Awards. The company's work was judged against entries from some of the world's largest and finest interactive agencies. Considered by some to be the “Oscars” of interactive media competition, the Horizon Interactive Awards drew over 1000 entries from 20 countries around the world including: Australia, Belgium, Canada, China, Germany, Great Britain, Hong Kong, Ireland, Israel, Italy, Spain, Singapore, South Africa, Thailand, Taiwan, United Arab Emirates, and the United States. “The Horizon Interactive Awards is a highly prestigious global interactive competition, and we are thrilled that our work for Xerox Global Services has been acknowledged among the industry's best,” said n-tara interactive CEO Ralph O'Dell. “Most importantly, this work continues to streamline the sales process for our customer.” “n-tara interactive is our dedicated partner in the development of innovative sales tools,” said Julie Meyers, vice president, Marketing and Strategy for Xerox Global Services. “Used as a substitute for traditional executive presentations during complex sales cycles, these tools enable the sales teams to sell significant Enterprise Document Services deals.” “This award recognizes our world-class creative, messaging and next generation technology,” added O'Dell. “Our focus is to create intelligent tools that provide rich customer experiences while measuring effectiveness.” n-tara interactive and Xerox Global Services also captured a Gold award in the Business to Business category for the Xerox Nuvera Tour, and a Bronze in the Business to Business category for the Xerox Docs Tour. In addition to the awards for Xerox Global Services, n-tara interactive was honored with Gold awards in the Blog and Consumer Information categories. Commenting on the Best of Show award, one of the judges said, “This is an outstanding tool with fantastic programming. From someone who has been in charge of making materials for sales teams, this is a one-of-a-kind tool. It not only looks fantastic as a presentation, it is customizable, useful and efficient! Way to go!” About n-tara interactive: n-tara interactive creates connections with engaging interactive experiences that shorten sales cycles, increase revenue and reduce costs. Specializing in online marketing, customer lifecycle communications, guided selling, sales enablement, social media strategies and analytics, n-tara interactive approaches every engagement with research, exceptional user experiences, and the discovery of critical customer insight. Serving a diverse clientele in the Fortune 500, n-tara interactive is based in Johnson City, Tenn. with offices in Washington, D.C., Los Angeles, Calif., Columbus, Ohio, and Orlando, Fla. For more information please visit www.n-tara.com. About the Horizon Interactive Awards: In its 7th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. For more information visit the Horizon Interactive Awards at www.horizoninteractiveawards.com. Ntara News Thu, 08 May 2008 11:22:09 -0400 http://www.ntara.com?news=0 http://www.ntara.com?news=1 n-tara interactive was honored with a “Best of Show, Interactive” award for its client, Xerox Global Services, at Saturday evening's Tri-City Metro Advertising Federation's ADDY awards. The winning project, “Xerox Global Services Tour,” is a sales enablement platform designed to match Xerox Global Services' offerings to its customers' needs. “We are very pleased a project that was so successful for our client, Xerox Global Services, could also be the top ADDY award winner in the interactive category,” said Thomas Eorgan, Vice President of Marketing for n-tara interactive. The judge's comments about n-tara interactive included, “As someone who does interactive projects, I cant even imagine the amount of work that must have gone into this project. I was impressed with the ease of use and level of detail that was available.” And from another judge,” I was blown away by the ‘world' they created. It was extremely complex, but visually interesting. If I were the salesperson using that tool I would feel pretty prepared.” n-tara interactive's creative team took home a total of seven Gold ADDYs including the award for the Xerox Global Services Tour. Also receiving Gold ADDYs were three other projects for Xerox Global Services, in the categories of interactive multimedia and B2B websites. Additionally, n-tara Interactive was the recipient of a Gold ADDY in the category of online interactive media for its work for Lexmark International. In the category of self-promotion, the company won Gold awards for its “Sounds of the Digital Season” holiday viral video and for the “Right Ingredients” print ad which was featured in Marquee Mountain South magazine. The “Sounds” video also captured a Judge's Choice award. Another self-promotional print ad entitled “Left Brain, Right Brain,” also seen in Marquee, won a Silver ADDY. All Gold ADDY winners move to the regional competition in Chattanooga. Sponsored by the American Advertising Federation, the ADDY awards are the world's largest advertising competition. n-tara interactive's project team on the award winning entries included: Joshua Hathaway, Chris Raasch, Erin Pearson, Bryan Cinnamon, Lucas Hearl, Tim McLeod, Richard Moseley, Jeff Moore, Andy Didyk, Ryan Thiessen and Diana Stewart. Serving a diverse clientele in the Fortune 500, n-tara interactive specializes in online marketing, customer lifecycle communications, guided selling, sales enablement, social media strategies and analytics. With clients worldwide, n-tara interactive is based in Johnson City, Tenn. and has offices in Washington, D.C., Los Angeles, Calif., Philadelphia, Pa., Columbus, Ohio, and Orlando, Fla. For more information please visit n-tara.com. Ntara News Thu, 28 Feb 2008 17:19:31 -0500 http://www.ntara.com?news=1