A content audit for a healthcare website with thousands of pages of content

Healthcare & Institutions


Cardinal Innovations Healthcare is the largest provider of managed care services in the United States. They serve those most in need: the people and families diagnosed with intellectual or development disabilities, mental health, or substance use disorders. With a network or providers and local support partners, they work to improve the health and wellness of their members.


As a managed care organization, Cardinal Innovations is required by law to continuously share a massive amount of content with a vast network of members and providers. All that data helps people get the care they need – but without an easy way to manage it, it can lead to a cumbersome, slow website that can be overwhelming to navigate.


Cardinal Innovations hired Ntara to systematically review every single web page, PDF, video, word doc, and anything else on the 3,000+ pages of their website. We reviewed of all of their content, structured into an easily navigable database. Then we move forward with a plan to salvage, update, and reinvigorate their website.


From the content audit findings and by analyzing the Cardinal Innovations customer journey, we developed a new, customer-centric website that decluttered content a streamlined the user experience. In just 90 days, we were able to relaunch their website content and present their users with a user-friendly experience.



drop in site searches


improvement in bounce rate


improvement in organic traffic


increase in direct traffic 

Like what you see?

Our team has been working to digitally transform businesses for 20 years. Check out our services and connect with us to talk about your next digital project.

What we did

What we used

Related Blog Post


The Healthcare Content Strategist’s Toolkit

Elizabeth Saulsbury | 03.29.2018 | 20 min read

Read more
1 0

Our website uses cookies to personalize and improve your experience. By using the website, you agree to the use of cookies. Read our privacy policy to learn more.