A content audit for a healthcare website with thousands of pages of content

Healthcare & Institutions

ABOUT THE CLIENT

Cardinal Innovations Healthcare is the largest provider of managed care services in the United States. They serve those most in need: the people and families diagnosed with intellectual or development disabilities, mental health, or substance use disorders. With a network or providers and local support partners, they work to improve the health and wellness of their members.

CHALLENGE

As a managed care organization, Cardinal Innovations is required by law to continuously share a massive amount of content with a vast network of members and providers. All that data helps people get the care they need – but without an easy way to manage it, it can lead to a cumbersome, slow website that can be overwhelming to navigate.

APPROACH

Cardinal Innovations hired Ntara to systematically review every single web page, PDF, video, word doc, and anything else on the 3,000+ pages of their website. We reviewed of all of their content, structured into an easily navigable database. Then we move forward with a plan to salvage, update, and reinvigorate their website.

FINAL EXPERIENCE

From the content audit findings and by analyzing the Cardinal Innovations customer journey, we developed a new, customer-centric website that decluttered content a streamlined the user experience. In just 90 days, we were able to relaunch their website content and present their users with a user-friendly experience.

Results

51%

drop in site searches

15%

improvement in bounce rate

9.3%

improvement in organic traffic

12%

increase in direct traffic 

Like what you see?

Our team has been working to digitally transform businesses for 20 years. Check out our services and connect with us to talk about your next digital project.

What we did

What we used

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