Enhancing an online educational experience

Technology Companies

ABOUT THE CLIENT

The Teradata University Network (TUN) is one way that Teradata, an international analytics company, empowers the next generation of data scientists. TUN provides access to analytics and data science resources to higher education faculties and students around the globe. Students can join faculty workshops, enter in competitions, and learn about the latest ideas in data science completely free of charge.

CHALLENGE

The TUN website was experiencing a slump in user registrations. It had a complicated registration process and an inflexible website that faculty members struggled to use. TUN also had a growing need for search engine optimization (SEO) to extend its reach beyond the current network.

APPROACH

The TUN team worked with Ntara to redesign and rebuild the outdated and unresponsive TUN website on Kentico. We integrated new systems for member management, library items, search functionality, and more to give TUN faculty and students a seamless user experience.

FINAL EXPERIENCE

We opened up more of TUN’s content to the public and optimized that content for search engines. As a result, TUN saw a massive increase in traffic. What’s more, site visitors could more easily register for classes, upload materials, and work with TUN’s digital library.

Results

46.1%

increase in sessions 

64.9%

increase in users 

61.9%

increase in library item pageviews 

35.9%

decrease in page load time

65.8%

decrease in average page download time

43.7%

increase in total pageviews

“With our new Kentico platform for Teradata University Network, our team feels empowered and able to take on editing pages and adding content with ease. We love the admin interface, and we are getting some amazing reporting to better understand which content is most popular with our academic membership.”
Susan Baskin Director, Global Learning Programs & Teradata University Network 

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Our team has been working to digitally transform businesses for 20 years. Check out our services and connect with us to talk about your next digital project.

What we did

What we used

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