Bring national talent to local North Carolina hospitals

ABOUT THE CLIENT

Vidant Health is a large not-for-profit healthcare organization with services spanning across 29 counties in North Carolina. They bring quality health care to rural communities, with a special focus on serving the medically underserved. And to achieve that, they employee 12,000 employees, making them the largest private employer in Eastern North Carolina.

CHALLENGE

Vidant Health had two internal organizations using two different websites for recruitment and needed to consolidate. Their hiring agencies were driving traffic to external websites, outside of the Vidant Health network. The result was an incredibly fragmented recruiting landscape, leaving the Vidant team with no way to track their ROI on recruiting advertising efforts.

APPROACH

Ntara consolidated Vidant’s disparate recruiting properties into a single, logical application process hosted on their own website with a seamless tracking system. We also spearheaded a marketing strategy focusing on Vidant’s communities and the lush landscapes of their location to better entice qualified healthcare candidates.

FINAL EXPERIENCE

Ntara developed the careers.vidanthealth.com microsite to tell the story of “a career to fit your lifestyle." Video backplate banners and mood-setting text show three types of communities in which Vidant Health operates. Easy navigation funneled all types of prospective employees to their destinations and the microsite was integrated with their HR systems so that visitors could apply directly from the site.