A marketing strategist’s approach to customer segmentation

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Just how well do you know your target customers? Could you be doing a better job to connect and serve your most important audience? A customer segmentation study can unlock valuable data about your customer’s preferences, expectations, and their full customer lifecycle.

What is a digital roadmapping study?

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Our core research engagement is a comprehensive study for digital transformation, culminating in a detailed analysis of requirements, risks, and recommendations. Here’s how we do it.

What is a digital transformation agency?

Enterprise digital transformation projects aren’t for the faint of heart. That’s where we come in. In this post, we’ll define what a digital transformation is and why enterprise organizations need to leverage an experienced partner before, during, and after a major digital initiative.

Webinar: 4 steps to launch a B2B ecommerce pilot with Znode

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COVID-19 has compounded the shift to ecommerce in B2B manufacturing and distribution. But launching online can feel insurmountable. Here’s how a 4-6 month ecommerce pilot program with Znode can help you open the door to online revenue.

Leveraging customer data to help businesses win big

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01.22.2019 5 min read Share on facebook Share on twitter Share on linkedin file under strategy case study Leveraging customer data to help businesses win big Spoiler alert: It involves our intrepid thirst for knowledge and trusty analytics tool and partner, SurveyMonkey. Jessica Owens Integrated Marketing Manager If you’ve ever had to create a quick […]

Gold inRiver partner Ntara honored at PIMpoint Summit

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04.10.2017 2 min read Share on facebook Share on twitter Share on linkedin file under inriver company BLOG Gold inRiver partner Ntara honored at PIMpoint Summit Ntara has been selected as the only U.S. partner to participate in the inRiver Champions Program and recognized as a Rising Star Partner during inRiver’s global PIMpoint Summit that […]