A marketing strategist’s approach to customer segmentation

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Just how well do you know your target customers? Could you be doing a better job to connect and serve your most important audience? A customer segmentation study can unlock valuable data about your customer’s preferences, expectations, and their full customer lifecycle.

What is a digital roadmapping study?

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Our core research engagement is a comprehensive study for digital transformation, culminating in a detailed analysis of requirements, risks, and recommendations. Here’s how we do it.

What is a digital transformation agency?

Enterprise digital transformation projects aren’t for the faint of heart. That’s where we come in. In this post, we’ll define what a digital transformation is and why enterprise organizations need to leverage an experienced partner before, during, and after a major digital initiative.

5 Things to know about dirty data

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09.17.2019 5 min read Share on facebook Share on twitter Share on linkedin file under PIM inriver BLOG 5 Things to know about dirty data Managing enterprise product data is no small feat. It’s easy for your product data to become outdated, duplicated, and erroneous. We shared five critical tips about product information management at […]

Meet Neil Owen, Chief Strategy Officer at Ntara

Neil Owen, Co-founder, Executive VP & CSO of Ntara

04.13.2018 10 min read Share on facebook Share on twitter Share on linkedin file under company BLOG Meet Neil Owen, Chief Strategy Officer at Ntara He’s a husband, a father, an Apple products fanatic, a lover of technology, a data geek, and a history buff. Who is this magnificent man, you ask? Drum roll… our […]

Meet the CEO of Ntara, Jeff Morris

Jeff Morris, Ntara President & CEO

04.13.2018 Subscribe Share on facebook Share on twitter Share on linkedin file under company BLOG Meet the CEO of Ntara, Jeff Morris Picture this, it’s 1992. Text messaging is introduced, “The Terminator” is the most expensive movie to date with the cost of computer-generated special effects, and for the first time, presidential candidates campaigned online. […]

What does it mean to be a Kentico Xperience Gold Partner?

03.27.2018 5 min read Share on facebook Share on twitter Share on linkedin file under Kentico BLOG What does it mean to be a Kentico Xperience Gold Partner? 2018 has been a big year for partnerships so far. Team Ntara jumped up in the Kentico Solution Partner rankings in the U.S. to #3 and #6 […]

Internet Summit 2017: Let’s talk website accessibility

10.31.2017 5 min read Share on facebook Share on twitter Share on linkedin file under company BLOG Internet Summit 2017: Let’s talk accessibility Considered “the definitive digital marketing gathering,” the Ntara team is pumped to head back to Raleigh in a few short weeks for this year’s installment of the Internet Summit. As we travel […]

Accessibility first is the new mobile first

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10.31.2017 5 min read Share on facebook Share on twitter Share on linkedin file under company websites BLOG Accessibility first is the new mobile first Shamelessly, one of our favorite moments from Internet Summit 2017 was catching VP of Account Services & Strategy Andy Didyk’s session on Wednesday. He tackled a challenging, but incredibly important, […]

How to write an effective agency RFP

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08.11.2017 10 min read Share on facebook Share on twitter Share on linkedin file under Strategy BLOG How to write the best RFP As a member of Ntara’s New Business Team, we’ve responded to eight RFPs within the last seven months. And although our team is historically very selective about participating in any RFP process, […]

How to create a social media content calendar

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07.25.2017 15 min read Share on facebook Share on twitter Share on linkedin file under Strategy BLOG 8 steps to create a social media content calendar Ah. Content creation. It can be the best part of a digital marketer’s job or the bane of one’s existence. Generating interesting, unique content that is representative of your […]

PIM demystified: 5 key takeaways from our inRiver lunch

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06.27.2017 5 min read Share on facebook Share on twitter Share on linkedin file under PIM inriver BLOG PIM demystified: a recap from our recent inRiver lunch-and-learn We had a great time at our lunch-and-learn event with inRiver last week in Nashville. We’ve included our major takeaways below. Or, if you’re just interested in seeing […]

5 Tips for companies looking for an ecommerce partner

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05.04.2017 5 min read Share on facebook Share on twitter Share on linkedin file under strategy manufacturing BLOG 5 tips for companies looking for an ecommerce partner Digital businesses enjoy proven, tangible results with an average 19% growth in sales and a 20% YOY increase in web traffic. Building a digital ecosystem inclusive of digital […]

How to overcome these 4 common B2B ecommerce fears

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05.04.2017 15 min read Share on facebook Share on twitter Share on linkedin file under strategy manufacturing BLOG How to overcome these 4 common B2B ecommerce fears Get an expert take on the common pitfalls experienced by companies pursuing ecommerce. Andy Didyk VP, Sales Why should you consider implementing B2B ecommerce? According to Forrester Research, […]

Podcast: B2B ecommerce with Andy Didyk & B2B Growth Show host Jonathan Green

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05.04.2017 20 min read Share on facebook Share on twitter Share on linkedin file under strategy manufacturing BLOG Podcast: B2B ecommerce with Andy Didyk & B2B Growth Show host Jonathan Green Ntara’s Andy Didyk and B2B Growth Show podcast host Jonathan Green discuss the ins and outs of B2B ecommerce and how it is different […]

Gold inRiver partner Ntara honored at PIMpoint Summit

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04.10.2017 2 min read Share on facebook Share on twitter Share on linkedin file under inriver company BLOG Gold inRiver partner Ntara honored at PIMpoint Summit Ntara has been selected as the only U.S. partner to participate in the inRiver Champions Program and recognized as a Rising Star Partner during inRiver’s global PIMpoint Summit that […]

Ntara again named a top Kentico Gold Partner

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03.09.2017 5 min read Share on facebook Share on twitter Share on linkedin file under Kentico BLOG Ntara named a top Kentico Gold Partner again for 2017 Our team’s dedication to excellence in development operations and unique approach to implementation reaffirms Ntara’s standing as a top Kentico Gold Partner. Want to learn how? Samantha Davis […]

How to craft “Thriller” marketing message

01.11.2017 8 min read Share on facebook Share on twitter Share on linkedin file under strategy BLOG Our take on Mashable’s 7 marketing predictions for 2017 The new year got you all shook up? While 2017 may not be the official year of Elvis, we wanted to add our input to our favorite Mashable marketing […]

Our take on Mashable’s 7 marketing predictions for 2017

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01.11.2017 8 min read Share on facebook Share on twitter Share on linkedin file under strategy BLOG Our take on Mashable’s 7 marketing predictions for 2017 The new year got you all shook up? While 2017 may not be the official year of Elvis, we wanted to add our input to our favorite Mashable marketing […]

Year in Review 2016 for Ntara

12.14.2016 5 min read Share on facebook Share on twitter Share on linkedin file under company BLOG Ntara’s year in review 2016 Samantha Davis Partner Manager Dearest Friends, 2016 has been an incredible year of growth for our business. In the last 12 months, we’ve added eight new clients, 15 new employees, and two, best-in-class […]

Webinar: How to create loyal, lifetime customers

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11.18.2016 3 min highlights 30 MIN video Share on facebook Share on twitter Share on linkedin file under strategy websites manufacturing BLOG Webinar: How to develop lifetime customers Highlights from our webinar about Hunter Fan with Registria’s Ben Lockett and our very own, Andy Didyk.  We discuss Hunter Fan’s digital transformation, product data overhaul, and […]

Watch: Avoiding Digital Train Wrecks

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11.11.2016 3 min highlights 30 MIN video Share on facebook Share on twitter Share on linkedin file under strategy BLOG Avoiding digital train wrecks: what NOT to do with digital We’ve all been there. A major project, campaign, or initiative turns into a total disaster. Precious resources are completely wasted. . . Watch our presentation […]

4 Tips to reach millenials

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10.25.2016 2 min Read Share on facebook Share on twitter Share on linkedin file under strategy BLOG 4 tips for reaching millennials Ntara recently combed through the data to help digital marketing professionals understand who this generational cohort is, how to effectively communicate to them in the digital space, and how to harness their potential […]

4 ways to reach 300k people on Facebook for less than $0.02 per reach

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10.11.2016 2 min Read Share on facebook Share on twitter Share on linkedin file under strategy BLOG 4 ways to reach 300k+ people on Facebook for less than 2¢ per reach Eric McCarty Integrated MArketing Manager During a third quarter TV break, rowdy fans saw a commercial on the largest screen in existence—Colossus—for our client […]

Webinar: B2B vs. B2C ecommerce and why it matters

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09.29.2016 2 min highlights 1 hr video Share on facebook Share on twitter Share on linkedin file under strategy manufacturing BLOG B2B vs. B2C ecommerce and how to apply the best of both Andy Didyk VP, Sales In this webinar, you’ll learn how to:• Optimize your B2B ecommerce deployment• Adopt proven B2C ecommerce principles on […]

How to grow a front-end development team

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09.20.2016 6 min read Share on facebook Share on twitter Share on linkedin file under company BLOG How to grow a front-end development team Developing strong technical talent from the inside out is important for any business hoping to make it long-term in digital. Here’s a few tips from our own experience attracting and nurturing […]

5 tips on how to win B2B customers

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08.08.2016 15 min read Share on facebook Share on twitter Share on linkedin file under strategy manufacturing BLOG 5 tips for winning B2B ecommerce customers Winning out market share over competitors in an online business to business ecommerce space is no easy feat. Check out our quick list of tips to help you win with […]