Digital transformation for healthcare & institutions

Digital is increasingly important to healthcare, not only for marketing purposes but for genuine improvements in access to care. We help healthcare organizations and other people-focused institutions build and scale their digital ecosystems. 

Website accessibility

Today, even some of the most vulnerable populations have access to the internet via smartphones. Our experience with rural healthcare has given us a unique resume. Every site we build is accessible and mobile-first, and we have developed content for a variety of reading levels and languages. And our partnerships with employers of the blind and visually impaired provide an accessibility/ADA compliant testing infrastructure that other firms just can’t match.

Our experience

Through our research, UX design, development, and managed digital services offerings, we build intuitive online experiences supported by complex integrations—so your organization can exceed the expectations of your specific audiences.

We have experience with large healthcare systems, managed care organizations, nutraceuticals, pharmaceuticals, and a variety of other care-focused organizations. For healthcare clients, we have built custom provider directory modules, enabled geolocation detection, and created a regional content database to link services, treatments, conditions, tests, and technologies—all in one database. We also scaled the recruiting footprint of a large hospital chain from regional national, increasing quality applicant conversions by 400%.

Healthcare integrations

Our engineering team creates integrations with PeopleSoft, PracticeMatch, Epic, and BlackBaud. We deploy location services to improve provider search and use data calls directly from healthcare system servers to prevent the passing of protected health information. Our custom solutions improve how patients find providers, allowing them to search by specialty, location, specific physician disciplines, and language preference. And we help healthcare organizations tag their data to enable effective, predictive search results.

Your unique audiences

We specialize in creating digital ecosystems that consider the unique needs of each audience type. Our years of experience with healthcare—specifically, researching patients and families, community members, providers, employees, job seekers, and media—mean we can craft intuitive user experiences for each audience, from entry point to conversion.

We have experience building digital bridges between internal and external platforms. And it’s not all been traditional website work. We’ve created digital diversion rooms and interactive video walls for both pediatric and oncology patients, in support of evidence-based care. And, as an added bonus, we play well with media and public relations agencies.

Learn more about our experience with your industry.

Geo-specific messaging to improve the user experience

Customer segmentation to inform a user-focused website

Getting resident & seasonal audiences to Urgent Care

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