What do we mean by insights and strategy?
You wouldn’t build a house without creating a plan first. And we recommend the same approach for your digital ecosystem, whether you are building from scratch, overhauling a system, or optimizing what you already have. Our core research offering is our proven GuidePoint Study methodology, which includes a 360° analysis of your current digital ecosystem—your industry, competitive set, customers, and internal processes—and a roadmap of digital recommendations.
How is this valuable to my business?
Our unique approach
Our multi-disciplinary team will conduct a full immersion into your business. Our best research engagements allow us to conduct customer research through our customer segmentation study methodology. We’ll also speak with key stakeholders to identify internal assumptions, KPIs, and pain points. From there, we map your internal processes and systems, audit your presence across all digital channels, see what your competitors are doing online, and find out where they win. The result is a digital plan that is customized to your particular situation at this point in time—as opposed to the analyst trend of the month.
What you get
Custom research engagement
We have proven, standardized processes for discovery work and customer segmentation, but our methodology allows for a customization. We’ll tailor our approach based on your unique business and customer needs.
We’ll identify key themes from within your organization, insights about your customer groups, and actionable recommendations. You’ll receive a phased expenditure roadmap that outlines your most profitable investment opportunities—and shows when you should change your approach and where you should stay the course.