Insights
&
Strategy

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What do we mean by insights and strategy?

You wouldn’t build a house without creating a plan first. And we recommend the same approach for your digital ecosystem, whether you are building from scratch, overhauling a system, or optimizing what you already have. Our core research offering is our proven GuidePoint Study methodology, which includes a 360° analysis of your current digital ecosystem—your industry, competitive set, customers, and internal processes—and a roadmap of digital recommendations.

How is this valuable to my business?

This custom research engagement will uncover everything you need to know to get the biggest return for your digital dollars. Depending on your needs, you may receive a full analysis of your current technology platforms to gain efficiency and optimize performance. You may begin to understand your customers better than ever before, with data that shows where you’re underdelivering or overdelivering. You might gain a clearer view of where you can win within your competitive set. Based on your unique needs, we’ll identify risks and planned returns in various digital investments.
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Our unique approach

Our multi-disciplinary team will conduct a full immersion into your business. Our best research engagements allow us to conduct customer research through our customer segmentation study methodology. We’ll also speak with key stakeholders to identify internal assumptions, KPIs, and pain points. From there, we map your internal processes and systems, audit your presence across all digital channels, see what your competitors are doing online, and find out where they win. The result is a digital plan that is customized to your particular situation at this point in time—as opposed to the analyst trend of the month.

What you get

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Custom research engagement

We have proven, standardized processes for discovery work and customer segmentation, but our methodology allows for a customization. We’ll tailor our approach based on your unique business and customer needs. 

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Findings presentation

We’ll identify key themes from within your organization, insights about your customer groups, and actionable recommendations. You’ll receive a phased expenditure roadmap that outlines your most profitable investment opportunities—and shows when you should change your approach and where you should stay the course.

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Informed digital business strategy

This research engagement will empower you to make data-driven decisions about digital. For example, our customer journey maps show specifically what customers need and expect from your brand. Our system improvement diagrams show how your business can gain efficiency with your tech stack. Use this data to inform everything from your capital investments, to internal process improvement, to your website.

Components of the GuidePoint Study

Customer segmentation

Competitive analysis

Industry analysis

Technical digital strategy

Learn more about our research offerings.

Speak with a member of the team.
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