A total digital overhaul for an international tech giant
The challenge
Teradata.com needed a redesign. It also needed updated technology.
The site was built on an increasingly out-of-date CMS. And as a global company, Teradata needed to target clients from every part of the globe. That meant a complete website overhaul—updating the more than 4,000 pages of content.
Our approach
Because of how rapidly Teradata’s business evolves, taking a traditional waterfall approach to website development would have meant that the site was out of date months before it had a chance to launch. Ntara rebuilt Teradata.com using a rolling, agile approach—one section of the site at time—resulting in a continually improving site that was deployed at the speed of business.
Teradata chose Kentico for its ability to integrate easily with other systems, its flexible user interface, and the speed of its maintenance. Additionally, Kentico could handle 25 language cultures, manage various content types, allow for a streamlined content approval process, and adapt to new AI and sentient technologies.
Final experience
The new site presented a simpler, more intuitive user experience. It allowed Teradata to connect Eloqua for marketing automation, Celebrus for advanced analytics, and Microsoft Dynamics as the CRM. It also attracted new visitors, more than doubling monthly traffic to the website and increasing their time on the homepage fifteen-fold.
The Kentico platform made website tasks much easier to complete. Site admins can now make updates on their own, greatly improving their efficiency and reducing their reliance on other resources. And Teradata continues to save immeasurable hours in day-to-day maintenance.
By the numbers
92%
increase in time on site
1500%
increase in time on homepage
6 sec
decrease in site load time
“Kentico has been such an improvement from Ektron. It’s allowing us to broaden our business goals for the site and start pushing the limits of technology. It’s been scalable and easy to use. Our partnership with Ntara has made all of this possible!”
Jamie Flynn
Senior Digital Program Manager and Agile Coach
About the client
Teradata is a global analytics company who has relied on Ntara to design and develop their digital experiences since 2010.
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