case study

Enhancing an online educational experience

Image of the Teradata University Network homepage.
An elderly woman stands with a tablet.

The challenge

The TUN website was experiencing a slump in user registrations. It had a complicated registration process and an inflexible website that faculty members struggled to use. TUN also had a growing need for search engine optimization (SEO) to extend its reach beyond the current network.
Three screens--one mobile phone, one desktop monitor, and one laptop--all showing the website in different views.

Our approach

The TUN team worked with Ntara to redesign and rebuild the outdated and unresponsive TUN website on Kentico. We integrated new systems for member management, library items, search functionality, and more to give TUN faculty and students a seamless user experience.
A rendering of a silver laptop with a website page on it.

Results

46.1%

0 %

increase in sessions

64.9%

0 %

increase in users

65.8%

0 %
decrease in average page download time

Final experience

We opened up more of TUN’s content to the public and optimized that content for search engines. As a result, TUN saw a massive increase in traffic. What’s more, site visitors could more easily register for classes, upload materials, and work with TUN’s digital library.
“With our new Kentico platform for Teradata University Network, our team feels empowered and able to take on editing pages and adding content with ease. We love the admin interface, and we are getting some amazing reporting to better understand which content is most popular with our academic membership.”

Susan Baskin

Director, Global learning programs & teradata university network 

Black Teradata logo

About the client

The Teradata University Network (TUN) provides access to analytics and data science resources to higher education faculties and students around the globe.

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