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AI is changing how buyers find and evaluate products. Potential customers ask AI platforms questions, and they either pull answers from your product data or skip you altogether. The companies who prioritized structured product data have a real advantage.

Ntara helps companies get their product content in shape for an AI-driven world. That includes benchmarking, fixing what’s broken, and ensuring the right systems get the right information. We’ve done this work across PIM, DAM, and ecommerce for years. AI for products is the next layer.

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Ntara’s AI services

Getting visible in AI-driven search starts with your product content. We offer services to help you understand where you stand and take the right first steps.  

AI data readiness assessment

AI agents are already evaluating your product category, and your data determines whether they recommend you or skip you. If your product content is incomplete, inconsistent, or siloed, LLMs and agentic commerce tools can’t evaluate or surface it. An AI data readiness assessment tells you exactly where you stand.

We evaluate up to three product data sources across five dimensions: completeness, accuracy, standardization, duplication, and marketing readiness. Each is scored against what AI systems actually need. At the end, you get a data quality scorecard that indicates LLM consumption likelihood and a concrete mitigation plan.

Google Merchant Center

Most brands have a Google Merchant Center account, but few have it configured to help AI recommend their products. And most don’t realize that Google runs two separate systems (one for retailers, one for brand manufacturers), or that getting both right is what gives you authority in AI-driven search.

When your product data is incomplete or inconsistent across those feeds, AI engines skip over you. Ntara helps set up the right feeds, populate the right data fields, and connect your PIM and DAM to keep everything current. We track whether your products appear in AI-driven search and recommendations. That way, you’re not guessing.

Find out where your product content stands.

If AI tools aren’t surfacing your products accurately, there’s usually a data reason. Schedule a call and we’ll help you figure out where to start. 

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