Bringing national talent to local North Carolina hospitals
Ntara developed the careers.vidanthealth.com microsite to tell the story of “a career to fit your lifestyle.” Video backplate banners and mood-setting text show three types of communities in which Vidant Health operates. Easy navigation funneled all types of prospective employees to their destinations and the microsite was integrated with their HR systems so that visitors could apply directly from the site.
increase in application submissions
Conversion rate (up from 5%)
less spend in recruiting
Administrator, Talent Acquisition & Candidate Experience