case study

Bringing national talent to local North Carolina hospitals

An image of the front drive of the Vidant Hospital in Greenville, North Carolina.
A child touches an interactive digital wall at Vidant Children's Hospital.

The challenge

Vidant Health had two internal organizations using two different websites for recruitment and needed to consolidate. Their hiring agencies were driving traffic to external websites, outside of the Vidant Health network. The result was an incredibly fragmented recruiting landscape, leaving the Vidant team with no way to track their ROI on recruiting advertising efforts.
Two emergency response crewmen take a patient off a helicopter and walk towards hospital.

Our approach

Ntara consolidated Vidant’s disparate recruiting properties into a single, logical application process hosted on their own website with an end-to-end tracking system. We also spearheaded a marketing strategy focusing on Vidant’s communities and the lush landscapes of their location to better entice qualified healthcare candidates.
An image of a computer screen showing the Vidant careers website homepage.

Final experience

Ntara developed the careers.vidanthealth.com microsite to tell the story of “a career to fit your lifestyle.” Video backplate banners and mood-setting text show three types of communities in which Vidant Health operates. Easy navigation funneled all types of prospective employees to their destinations and the microsite was integrated with their HR systems so that visitors could apply directly from the site.

Results

68.8%

0 %

increase in application submissions

21%

0 %

Conversion rate (up from 5%)

50%

0 %

less spend in recruiting

“This project is positively impacting lives by bringing, and keeping, talented candidates and team members in our region. Our team now has a centralized location for all of our hiring efforts, and we’re able to measure real-time results for future recruiting strategies.”

Kadie Moore

Administrator, Talent Acquisition & Candidate Experience

Vidant Health Logo Black

About the client

Vidant Health is a large not-for-profit healthcare organization with services spanning across 29 counties in North Carolina.

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