June 14, 2021
Share on facebook
Share on twitter
Share on linkedin

file under

blog

Why partner with inriver?

In this video, we sat down with Andy Didyk, our VP of Sales & Marketing, to discuss the reasons that Ntara partnered with inriver as an enterprise product information management (PIM) platform.

What did we learn? For one thing, inriver focuses as much on the end user experience as it does on the software—a huge benefit for an enterprise software. Watch this quick video to learn more.

Full video transcript:

Ntara has been in the product information management space for over a decade. We started by building custom software to help our retailers, manufacturers, and distributors manage their product information in one place, while it can syndicate out to the websites, the mobile apps, and the other areas that they needed that information.

Little did we know that across the pond in Europe, they were working on enterprise product information management systems at scale.

inriver is a comprehensive, scalable enterprise platform for product information management, otherwise known as PIM. So, while we were building it custom over here, it was rising up as an industry over there, and in 2015 it hit big in North America.

Why Ntara chose inriver

Ntara partnered with inriver because they were one of the only solutions on the market that focused as much on the end user experience, for those people actually using the software, as they did on the APIs and the backend and the pieces that allow our developers to turn it into a scalable solution that can work for any mid-market or enterprise client.

Someone once said that the mark of a great camera is that it gets out of the way between the photographer and their subject and allows them to create great art. I don’t think in that way that inriver is that much different as a great piece of software. It gets out of the way from being a technical mess and is so easy for us to implement and so easy for our end customers to use.

It allows the product marketers and managers to really focus on the end customer experience because, at the end of the day, that’s what matters to their businesses. And when inriver can allow them to do that transparently, they’re able to bring their genius to the table and really provide the best experience for their end customer.

About inriver

inriver is a product information management company. Their SaaS solution helps their customers build better experiences. Their mission is to make our customers the best in the world at marketing and selling their products.

To evaluate whether inriver is a good fit for your business, submit this form to schedule a call with one of our consultants today.

    I consent that Ntara may occasionally send me marketing emails and I understand that I can unsubscribe at any time.

Want to stay in the loop on future Ntara content? Subscribe to our blog.

Next up in

Subscribe to our blog

Get our latest insights, ideas, and inspiration in your inbox.

Your privacy is important. Review our privacy policy to learn more.

Subscribe to our blog

Get our latest insights, ideas, and inspiration in your inbox.

Your privacy is important. Review our privacy policy to learn more.
White Hunter fan logo
We helped Hunter Fan break into the industrial fan space for the first time with this brochure-site-turned-lead-generation engine.
0 %
increase in website leads
0
pageviews
0
unique sessions
White Bosma Enterprises logo
We created an online quiz about Indianapolis that educated audiences about Bosma’s services for the blind and visually impaired. This project created huge response for an important social issue—on a shoestring budget.
0
Average minutes on quiz
$ 0
Cost per impression
0 %
Quiz completion rate
White Vidant Health Logo
Vidant Health went through a system-wide redesign. As part of that transformation, we built them a website that served up geo-targeted content around events, programs, and messaging that was specific to each user’s location.
0 %
decrease in bounce rate
0 %
increase in overall sessions
0 %
increase in mobile traffic
White Hunter logo
We took Hunter Fan direct-to-consumer for the first time. We implemented PIM for their 100,000+ SKUs and built a beautiful, functional website to help customers navigate their extensive product offering.
0 X
Increased revenue year-over-year by
0 %
Improved average site load time by
0 %
Decreased bounce rate by
Crossville Studios Logo

Crossville Studios offers different products in different regions throughout the United States. This PIM solution enables custom user experiences on the site, so users see different products based on their zip code or IP address.

0
hour efficiency gain per year
0
systems consolidated
0 X
ROI projected in 1st year
White Vidant Health Logo
We combined Vidant Health’s disparate recruiting sites into one, cohesive experience and the site integrated with HR systems to simplify the application process. And we achieved double the application submissions—while maintaining quality and using less than half their previous annual budget.
0 %
increase in application submissions
0
increase in sessions
0 %
decrease in average page load time
Casablanca Fan white logo
We built an ecommerce website to handle the wide range of products that performs beautifully on desktop, tablet, smartphone, and touch-interface kiosks located in-store.
0 %
Session time increase
0
Engagement average minutes
0 +
retail point-of-sale deployments
White Envision Us logo
We created a streamlined UX while integrating three disparate back-end systems to enhance the online experience for the second largest employer of blind and visually impaired persons in the country.
0 %
increase in organic search traffic
0 %
decrease in bounce rate
0 %
improvement in site navigation
We designed a simpler homepage with benefits-focused content and built multiple microsites to launch their new look and feel.
$ 0 M
in additional sales
0 %
return on investment within 12 months
0 %
Online sales growth
White Mast General Store logo
After fully immersing into their brand culture, we bridged the “click and mortar” gap by creating an online experience that paid significant homage to their rich, in-store experience.
0 %
increase in online sales
0 %
increase in total time onsite (TTo)
0 %
growth in national reach
White teradata logo
We quickly designed, built, and launched a new website with thought leadership around a complex topic: big data. This solution generated the top-performing MQL generating asset in the company’s history.
1 x
organic traffic increase
0 +
keywords on the first page of Google
0
content downloads in the first month
White Royal Brass and Hose Logo
This PIM solution for Royal Brass and Hose enabled users to browse products, create shopping lists, and save bulk orders. It also gave the client visibility into customer behavior, with custom logic for increasing fulfillment efficiency.
0
items on the site
0
products and counting
$ 0 M
in revenue in the first QTR after launch
White The OuterBanks Hospital logo
We quickly designed, built, and launched a new website with thought leadership around a complex topic: big data. This solution generated the top-performing MQL generating asset in the company’s history.
0 %
increase in mobile traffic YOY
0 %
increase in organic traffic YOY
0 %
ROI for Urgent Care ad campaign
White Value Place logo
We helped ValuePlace establish their brand, segment and better understand their target audiences, build a website that anticipated customer needs, and execute persona-specific campaigns to drive conversion.
0 %
increase in online revenue
0 %
increase in organic search traffic
0 %
increase in email-generated revenue
White Vidant Health Logo
We developed web-based cancer screening assessments that provided at-risk patients access to care and improved overall population health. This solution helped users identify their risk and contact a professional for follow-up when needed.
0
new risk assessments in the first year
0 %
increase in traffic
0
new personal stories to influence behavior
White Vidant Health Logo
We used this website redesign to illustrate how donations change lives—giving the rural healthcare foundation recognition as a major contributor to the surrounding, close-knit communities.
0 %
increase in YoY sessions
0 %
increase in YoY donations
0 %
increase in YoY donation dollars
We created an automated, customizable, digital experience that empowered this salesforce to improve engagement with their prospects.
$ 0 M
in new opportunities identified in one quarter
0 %
acceleration of b2b sales cycle
0 %
decrease in time to contract signing
White Federal Mogul logo
With this PIM project, we passed more data through inriver than it had ever seen before, and we created ACES and PIES pre-processors to aid in data onboarding.
0 B
points of data aggregated
0 +
Automotive brands data integrated
0 +
concurrent users
We configured a complex PIM solution per ACES standards for this manufacturer of ATV parts and accessories, setting them up to standardize product data across Walmart, Ebay, Amazon, and more.
0
SKUs
0
system users
0
user roles
White PetSafe logo
This PIM solution for PetSafe streamlined their complex, international product data to save their internal team significant time and simplify the experience for end users.
0
users in the workflow
0
user roles in 14 different areas
0
languages and growing
White Hunter logo

We created a custom, centralized PIM and PLM system for Hunter Fan to handle the consistent and accurate output of product data across multiple outbound channels and hundreds of downstream data partner websites and apps.

0 +
years of part information
0 M
configurable part options
0 +
retailers using syndicated data
White Peter Millar logo
Our initial consulting engagement showed Peter Millar that implementing PIM could save significant time and money. We are currently working with this client to consolidate their disparate systems into one source of truth.
0 +
total SKUs
0 +
data sources aggregated
0
man hours per year of savings
White Royal Brass and Hose Logo

We conducted primary research for this parts manufacturer to identify their most profitable opportunities, implemented PIM for their organization, and moved them to ecommerce sales for the first time.

0 x
increase in online revenue in first 3 months
0 %
increase in users YoY
0 %
decrease in bounce rate