Migration is a chance to improve, not just move
Most organizations treat ecommerce migration as a lift-and-shift exercise. The goal is to move what exists to a new platform without disruption. That approach preserves the problems that prompted the migration in the first place.
Ntara uses migration as a forcing function. Before anything moves, we assess what’s working, what’s not, and what’s possible with the right setup. We evaluate your product data, content structure, integrations, and user experience against the functionality of your new platform.
With deep expertise in PXM, we bring a perspective most ecommerce agencies can’t. We understand how PIM, DAM, and your ecommerce layer work together, and how to migrate in a way that makes that connection stronger.
Ntara’s approach to ecommerce migration
Discovery and migration audit
We start by understanding what you have—your current platform architecture, content model, integrations, and technical debt. We map dependencies, identify risks, and flag anything that needs to be resolved before migration begins. This audit becomes the foundation for your migration plan.
Data and content migration
Product data, digital assets, pricing, and page content all need to move, as well. We structure and validate data beforehand. When PIM or DAM is part of your stack, we make sure those connections are built correctly from day one. That way, your new platform inherits clean, governed content rather than the same data problems in a new environment.
Integration migration and rebuild
ERP, PIM, DAM, order management, search, and analytics integrations rarely survive a platform change without work. We assess each integration to determine what can be preserved and what needs to be rebuilt. We build connections that are stable, documented, and maintainable.
Front-end design and UX
Migration is often the right time to modernize the user experience. We design and develop front-end templates that align with current UX standards and your brand, without overloading project scope. This separates the must-haves from the nice-to-haves, so the migration stays on track and yields stronger results.
Testing, launch, and stabilization
A migration that launches broken breaks trust. We run structured testing across functionality, performance, SEO, and integrations before go-live. After launch, we monitor and stabilize to catch any issues before they become customer-facing problems.
What you get
- Migration audit documenting risks, dependencies, and a prioritized remediation list
- Clean, validated product data and content in your new platform from day one
- Improved integrations with ERP, PIM, DAM, and downstream channels
- Front-end experience that’s faster and easier to manage
- SEO preservation plan and redirect map to protect organic traffic
- Stabilized site with monitoring in place before the engagement closes
How this works in practice
TruGreen’s ecommerce site had been built in pieces by multiple technology partners over time. It had inconsistent templates, outdated code, and a complex architecture. A single pricing query required calls to more than 40 web services.
Ntara performed a full code audit and rebuilt the site, prioritizing the ecommerce portion first to protect revenue during the transition. This resulted in a 62% reduction in page download time, a 52% increase in site transactions, and 40% less code to maintain. TruGreen launched ahead of its peak spring sales season.
When this makes sense
Ecommerce migration is the right engagement when:
- Your current platform can no longer scale to your catalog size, traffic volume, or channel requirements
- You’re consolidating multiple storefronts or regional sites onto a single platform
- Your existing codebase has accumulated technical debt that slows every release
- A platform switch is already decided and you need an implementation partner with integration depth
- You’re re-platforming and want to improve the underlying data and content architecture at the same time
- Your team has struggled with a previous migration attempt and needs a more structured approach
Ready to plan your migration?
Tell us where you’re starting and where you want to land. We’ll help you get there without leaving problems behind.
