Implementation is not adoption
You can build the best PIM configuration in the world. If your product managers don’t use it consistently, if your marketing team keeps using shared drives, if new hires never get trained, you’ll never see ROI.
Adoption is the metric that separates a successful PIM program from an expensive shelfware decision, and it requires deliberate, sustained change management.
What PIM change management includes
Ntara’s program covers five areas that determine whether your team uses the platform and continues to use it as your business evolves.
Stakeholder alignment: Workshops with the cross-functional teams that own product data day-to-day to align on value, ownership, and what success looks like by role. Product managers care about different things than marketers. Marketers care about different things than ecommerce managers. We don’t use a one-size-fits-all approach.
Training & enablement: Role-based training tailored to the workflows of each user group. We teach people across the business how to do their jobs better in PIM.
Documentation: Tools your team can reference long after launch, including functionality guides, use-case playbooks, and onboarding material. Built to scale with new hires, so institutional knowledge disappear with employe attrition.
Adoption tracking: Usage measurement and reporting across user groups and business units. This gives leadership visibility to manage adoption as an outcome rather than an assumption.
Ongoing readiness: Change management for platform updates, new integrations, and channel expansions. Your PIM will evolve, and your change management program should too.
The adoption numbers that matter
When a global tool manufacturer hired Ntara to rescue their PIM implementation, internal users rated the platform a four out of 10. Low adoption wasn’t a software problem—it was a configuration and change management problem.
After restructuring the data model and implementing a custom UI, Ntara built a “train the trainers” program so the manufacturer could sustain adoption across hundreds of users without depending on external support for every change. The system usability score jumped from 30 to 70. Time spent in PIM dropped by approximately 50%. And the team now manages 2,000+ product attributes with confidence.
For a global motor manufacturer, Ntara’s agile implementation included training, documentation, and an iterative feedback loop that allowed the company to use the system as it was being built. The result: a team fully empowered to manage PIM independently—with users across IT, engineering, product management, marketing, and sales—from day one.
Change management continues past launch
Our program runs in ongoing sprints—because PIM evolves as your business evolves. New product lines, new channels, new team members, and new integrations all require change management support. The organizations that get the most ROI from PIM treat change management as a permanent function, not a launch checklist.
What you get
- Role-based training for all user groups
- Functionality guides and use-case documentation for onboarding and reference
- Adoption reporting across teams and business units
- A continuously prioritized improvement roadmap
Ready to make adoption stick?
Let’s scope your change management program. We’ll start by understanding your current adoption gaps and what a measurable improvement plan looks like.
