PIM and DAM work better together
Most manufacturers and brands implement PIM and DAM separately, at different times, with different teams driving each project. The result is two systems that each do their job in isolation but don’t deliver the combined ROI they’re capable of.
When PIM and DAM are integrated, product data and digital assets move together, from enrichment through to ecommerce and every other channel. That’s when syndication becomes fast and governance becomes consistent. That’s when your product content can begin to scale.
Ntara specializes in deploying tailored PIM and DAM solutions and integrating them into your existing tech stack. We partner with leading PIM and DAM platforms and have the certifications and implementation experience to prove it.
What we implement and integrate
We work across the full PIM and DAM implementation lifecycle-from requirements gathering and platform selection through configuration, integration, data migration, and go-live.
PIM implementation: We configure your PIM platform to match your data model, taxonomy, and governance requirements. That includes ERP and PLM integrations, completeness rules, workflow design, and the custom user interfaces that drive adoption. An unused PIM is expensive shelfware, so we build for usability from day one and often work long-term with clients to continually optimize PIM.
DAM implementation: We stand up your DAM system with a metadata model designed around how your teams search for and use assets. Rights management, permissions, asset migration, and channel-specific output configurations are all in scope. We also lead the change management work that determines whether teams use the system after go-live.
PIM-to-DAM integration: This is where the most ROI is lost, and where many implementations fall short. Ntara builds the bidirectional connectors that keep PIM and DAM in sync. That way, assets are automatically associated with the right SKUs and metadata flows between systems without manual intervention. From a business perspective, these integrations ensure downstream channels always receive complete, approved product content.
Tech stack integration: PIM and DAM don’t operate in isolation. We connect both systems to ERP, PLM, ecommerce, CMS, and syndication endpoints. This moves product content through your stack automatically rather than manually.
Migration and data quality: Whether you’re moving from a legacy system, a custom-built system, or spreadsheets, we handle the migration and ensure data quality.
What you get
At the end of a PIM and DAM implementation with us, you have:
- Fully configured PIM and DAM built around your data model and workflows
- Bidirectional integrations so data and assets stay in sync
- Connections to selected ERP, PLM, ecommerce, CMS, and syndication endpoints
- Governance framework and completeness rules to keep content accurate over time
- User training and change management documentation for current and future teams
- Go-live plan built for cross-functional adoption
Implementation is just the beginning. We build for scalability so your PXM investment grows with your business.
Results we’ve seen
Columbus McKinnon had already implemented PIM and DAM, but the two systems were siloed and disconnected. Moving assets between platforms required hours of manual effort, which stalled updates to their ecommerce site across 77,000+ SKUs and 19 global brands.
Ntara built and configured a DAM-to-PIM connector that integrates the two systems bidirectionally. Assets migrated from PIM into DAM in a single automated move. From there, the connector kept both systems in sync. When an action occurs in DAM, the PIM automatically receives, validates, and ingests the update. A closed loop sends enriched metadata back to DAM, making assets more searchable without any manual work.
The result is a fully integrated PIM + DAM solution managing 77,000+ SKUs, 16,000+ digital assets, and content across 19 regions and languages, with the infrastructure in place to continue scaling.
When it makes sense to work with Ntara PIM and DAM implementation
- You’re evaluating PIM, DAM, or both for the first time and need a partner who can scope, configure, and integrate
- You have PIM and DAM in place, but they’re disconnected and manual workarounds are slowing down your team
- Your current PIM or DAM implementation is underperforming and you need a partner to rescue and reconfigure it
- You’re migrating from a legacy or custom-built system and need to ensure data quality carries over
- Your ecommerce or channel syndication is bottlenecked by slow, manual asset management
- Adoption is low and teams are working around the system instead of in it
Ready to connect your PIM and DAM?
Let’s scope your implementation. Discovery calls are no-pressure and typically 30 minutes.
