PXM decisions made without customer data are expensive guesses
Most product content decisions are made based on internal assumptions, such as what teams think customers want and which channels seem to be underperforming. The problem is that internal assumptions are almost always incomplete, and sometimes they’re flat out wrong.
Ntara’s PXM research services replace assumptions with evidence. Using both qualitative and quantitative methods, we uncover what your customers need from your product content and what’s getting in the way of them buying your products.
The result isn’t a report that sits on a shelf. It’s a prioritized set of findings that your team can act on immediately.
What we study
We design each research engagement around your specific PXM questions, drawing from a range of qualitative and quantitative methods. Common focus areas include:
Customer expectations and purchase drivers: What information customers need at each stage of the buying journey, and which gaps in your product content create friction or erode trust.
Content completeness and accuracy: How your product detail pages (PDPs), data sheets, and digital assets measure up against what customers expect and how they compare to competitors.
Channel-specific requirements: What buyers need from your product content on each channel (ecommerce, distributor portals, print, etc.) and where your current output falls short.
Internal user experience: How your teams experience your PIM and DAM platforms day to day. Where friction slows enrichment and where adoption breaks down. What changes would have the most impact.
PXM maturity and gap analysis: Where your organization sits on the PXM maturity curve. What’s working and what needs to change before your next investment will pay off.
What you get
At the end of a PXM research engagement with us, you have:
- Documented findings report grounded in real customer and PXM system user data
- Prioritized recommendations tied directly to PXM investment decisions
- A clear picture of where product content gaps are costing you revenue or creating internal inefficiency
- Stakeholder-ready findings that your leadership team can use to align on priorities and justify additional budget
Research findings feed directly into PXM strategy, PIM services, and DAM services. If you already have platforms in place, the research tells you what to fix. If you’re evaluating new investments, it tells you what to prioritize.
Results we’ve seen
A leading global tool manufacturer had been using PIM for years, but leadership wasn’t sure whether the investment was paying off. Rather than guess, they commissioned Ntara to conduct structured research across their PIM and DAM users.
Our findings were specific and actionable. We identified gaps in data governance, integration architecture, and adoption that internal teams had suspected but couldn’t quantify. Presented to leadership, the research gave the PXM program the executive support it needed to move forward with confidence.
From there, the company built and executed a deliberate PXM roadmap. The research didn’t just validate the investment. It shaped the entire strategy that followed.
When a PXM research engagement makes sense
- You’re planning a PIM or DAM investment and want customer data to justify the business case
- Teams disagree on which product content gaps to prioritize (and the debate is stalling progress)
- Your PXM platforms are live but adoption is low and you’re not sure why
- Leadership is questioning whether your current product content is actually meeting customer expectations
- You’re entering a new channel or market and need to understand what product content requirements look like there
- You have internal opinions about what customers need, but no data to validate or challenge them
What are your customers actually telling you?
Let’s scope a research engagement together. Discovery calls are no-pressure and typically 30 minutes.
