Your ecommerce experience should match reality
B2B ecommerce is not a scaled-up version of direct-to-consumer. Your buyers operate under account-specific pricing, purchasing hierarchies, and approval workflows. They need accurate inventory, contract terms, and product data, often across dozens of SKUs at a time. When your platform doesn’t reflect how you actually sell, buyers find workarounds or go elsewhere.
Most B2B ecommerce problems trace back to disconnected systems. Pricing lives in the ERP, product specs in the PIM, and approved assets in the DAM. When those systems don’t integrate with your storefront, you end up with stale data that requires manual overrides. And the buying experience frustrates customers.
Ntara specializes in architecting connected B2B ecommerce ecosystems. We work with manufacturers and brands to build platforms that integrate with your broader tech stack, so data flows cleanly, buyers get the experience they expect, and your team is not constantly patching the gap between systems.
Ntara’s B2B ecommerce services
B2B ecommerce strategy and architecture
Before platform selection or implementation begins, we map your selling model. That includes account structures, pricing tiers, ordering workflows, and the downstream systems your storefront needs to talk to. This foundation drives every architectural decision and prevents the integration debt that slows most B2B ecommerce programs.
Platform selection and implementation
We are platform-agnostic. We help you evaluate and select the right commerce platform for your go-to-market model, whether that’s a fully customized build or a turnkey solution. We have implemented dealer storefront platforms that give distributors and resellers a branded experience, with real-time inventory and personalized pricing, without requiring each partner to build from scratch.
ERP, PIM, and DAM integration
A B2B storefront is only as reliable as the data that feeds it. We integrate ecommerce with ERP for live pricing and inventory, PIM for enriched product data, and DAM for approved digital assets. This ensures that your product detail pages are accurate, complete, and automatically updated without manual exports or copy/paste from spreadsheets.
Account and pricing configuration
B2B pricing is complex. Contract pricing, tiered discounts, buyer-specific catalogs, and purchase approval workflows must all be configured and maintained properly as your account base grows. We build and test these configurations against your real account structures, so edge cases surface before going live, rather than after.
Launch planning and adoption support
Go-live is a milestone, not the finish line. We help your team prepare with content readiness checklists, integration testing protocols, and a rollout plan that accounts for the operational changes a new B2B platform introduces. Post-launch, we help train internal users, monitor integration health, and identify quick wins as your team settles into new workflows.
What you get
- B2B ecommerce architecture scoped to your account structures, pricing model, and channel strategy
- Platform implementation with integrations to ERP, PIM, and DAM, so your storefront stays accurate without manual intervention
- Account and pricing configurations validated against your real account data before launch
- Dealer or distributor storefront capabilities that give channel partners branded, self-serve buying experiences
- A launch plan with testing protocols, content readiness criteria, and a go-live checklist
- Post-launch support to stabilize integrations and accelerate team adoption of new workflows
All this makes your B2B ecommerce experience work the way your buyers purchase. It provides an operational model that keeps content accurate as your catalog and account base grow.
What this looks like in practice
Hyster-Yale Materials Handling, Inc. is a global forklift manufacturer that sells through a network of more than 350 dealers in North America. Dealers previously had to log in and out of separate portals to build carts and place orders across brands and locations—a friction point that cost time and eroded confidence in the platform.
We implemented a unified ecommerce experience, bringing both their brands under a single URL with shared cart functionality, e-procurement integrations, and assembly-level parts lookup by serial number. The platform now supports more than 1,400 dealer locations, with 842,871 active SKUs, and has delivered a 20% year-over-year increase in online sales.
When B2B ecommerce services make sense
- You’re launching B2B ecommerce for the first time and need a platform architecture built around how your accounts actually buy
- Your current B2B site does not reflect your real pricing model; buyers call sales to confirm what they should be paying
- You sell through dealers or distributors and want to give them self-serve storefront capabilities without building custom solutions for each partner
- Product data is inconsistent or incomplete because your ecommerce platform is not integrated with your PIM or ERP
- You are re-platforming and want to rebuild integrations correctly, rather than carry forward the manual workarounds your team has accumulated
- Your sales team spends time answering questions that a well-configured B2B storefront should answer automatically
Ready to build a B2B ecommerce experience that works the way you sell?
Tell us where you are starting: new build, replatform, or integration fix. Most discovery calls run 30 minutes.
