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Hunter Fan

E-commerce case study

Manufacturers & Distributors

How Ntara & Hunter Fan made shopping for ceiling fans fun

John Hunter Sr. invented the ceiling fan over 120 years ago and Hunter Fan Company has been at the forefront of fan design and technology ever since. They have a relaxed, fun-loving approach to communications and that personality needed to show in the presentation and platform for their web presence. Learn more about this e-commerce case study below.

Hunter Fan website Our Promise page
Improved average site load time by

34.8%

Increased traffic by

13.35%

Decreased bounce rate by

23.35%

Entertain customers while helping them navigate the options

Hunter wanted to create an experience that not only helps customers navigate their extensive product offering, but keeps them entertained in the process. Additionally, website analytics showed a significant increase in mobile traffic to their site at nearly 50% in late 2014. For this case study, the mission was to consolidate the two separate versions of the site—mobile and desktop—to a single responsive e-commerce site. This move would require a back-end infrastructure change for conversion optimization.

A light-hearted way to match style, space, and personality

We developed three navigational avenues – “Match My Style,” “Match My Space,” and “Match My Personality” delivered right at the top of the home page. These short, visually appealing, fun quizzes ask questions like “Describe Your Perfect Saturday” and “Choose Your Spirit Animal” and deliver space and personality results like “Easygoing Nature Lover," complete with a subset of suggested fans to match. Hunter’s blog offers further style selection expertise with posts like the contemporary ceiling fans style guide

Tripled online revenue year over year

In addition to tripling revenue year over year, the new Hunterfan.com has performed better across the board on important metrics including . . .

  • Improved average site load time by 34.8%
  • Increased traffic by 13.35%
  • Increased Unique Users by 9.89%
  • Decreased the bounce rate by 23.35%
Hunter Fan website homepage

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