We partnered with Salsify in 2021 because their PIM platform is purpose-built from the ground up to help branded manufacturers manage product information in the multichannel, increasingly personalized age of the digital shelf.
In its Q2 2021 PIM report, Forrester recognized Salsify as a “visionary and fast mover” in the PIM space. That’s because Salsify takes a different approach to PIM by allowing for multiple “versions of truth.” Salsify doesn’t force you to define your whole data model upfront. Rather, you can load your current data into the Salsify PIM system and start working with it sooner.
From there, you can enrich your data and improve governance incrementally to achieve better data more quickly. This means businesses can have one core data catalog, and they can also store all core data overrides for various downstream channels.