Jessica giving a power point presentation on needs attitudes and behaviors.

Research, product data, product data processes, and ecommerce

Ntara empowers businesses to harness the power of data. Whether you need to better understand your target audience or streamline your product data for ecommerce, we can help. We conduct in-depth customer research to help our clients make data-driven decisions about strategy. We guide top manufacturers and distributors through product data process optimization. And we implement and customize several PIM, MDM, and ecommerce platforms to meet our clients’ unique business needs.

Illustration summarizing the complex process of data analysis. Several icons showing people who took the survey. Based on their answers in the survey, respondents are divided into various customer segments. These segments are indicated in the illustration by three different colors (blue, red, and yellow).

Customer segmentation research

They can’t second guess your go-to-market strategy if it’s built on customer data. Figure out why your customers buy from you and what would make them spend more.

Customer segmentation research

Product data audit

Stop missing deadlines for new channel launches. Clean up your data and standardize your processes so you always know where the “right” data is for each product.

Product data audit

Product data lifecycle mapping

Don’t let your ecommerce software get in the way of profitability. Let’s evaluate your current situation and create a plan for a more efficient, sustainable future.

Product data lifecycle mapping

Product data governance

They can’t second guess your go-to-market strategy if it’s built on customer data. Figure out why your customers buy from you and what would make them spend more.

Product data governance

PIM platform selection

You should be confident that your PIM software will help your business achieve its ecommerce goals. This objective process evaluates your short list with a three-pronged framework.

PIM platform selection

PIM readiness assessment

PIM requires massive organization shift. Find out if your business is ready for PIM, and what steps you might need to take before you can begin your PIM journey.

PIM readiness assessment

Product data 360 strategy

Maximize the time you invest in your upcoming PIM implementation. Learn what to do upfront to ensure a successful implementation and what to do after launch to ensure adoption.

Product data 360 strategy

inriver PIM implementation

We have been inriver partners since 2016 and we’re home to two inriver Champions. Let’s implement inriver PIM to power your entire product journey.

inriver implementation

Salsify PIM implementation

Salsify’s Commerce Experience Management (CommerceXM) platform is great for manufacturers, distributors, and retailers of all sizes.

Salsify implementation

Syndigo MDM/PIM implementation

Syndigo’s Active Content Engine provides both master data management (MDM) and product information management (PIM) capabilities.

Syndigo implementation

PIM migration

It doesn’t have to be painful to replace your PIM software. We can migrate your data from one PIM to another without completely starting from scratch.

PIM migration

UX design

UX design

You need a website that performs. Our specialty in research and data empowers us to create customer-centric websites and optimize them based on user behavior.

UX design

Web dev & integrations

Often, a simple UI requires a highly complex backend. That’s where we shine. Ntara creates websites that seamlessly integrate with your entire software stack.

Web dev & integrations

Managed digital services

Digital transformation isn’t set it and forget it. It requires continuous improvement through data and analytics. We help continually improve your digital ecosystem.

Managed digital services