DAM consulting services | Ntara

Legacy DAM processes work fine—until they don’t.

Maybe you had a DAM solution that worked before, but your business grew, and now your siloed processes can’t scale. Maybe your teams spend too much time tracking down the “final” version of digital assets, and even then, they aren’t confident about usage rights.

If you need to optimize your existing DAM platform or start over with a fresh deployment, we can help you establish an overarching DAM strategy through consulting.

Digital commerce leaders use DAM to grow their business.

Learn what 158 manufacturers & brands had to say about the role of PIM and DAM in digital commerce.

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Diagram showing PIM and DAM systems integrating data from CRM, PLM, and ERP, distributing to DTC, B2B, retail, dealers, distributors, and marketplaces.

Illustration showing two people, a woman on the bottom left with black hair and a yellow shirt and a man on the bottom right in a black shirt with red hair. Above them are two overlapping talk bubbles, one in black and one in red. At the intersection of the two bubbles is another illustration representing DAM software. The gray hexagon in the center represents DAM software and the yellow, blue, and red hexagons around it represent various types of digital assets.

What is DAM consulting at Ntara?

DAM consulting is a strategic engagement that positions your business for change, so you are better prepared to see ROI from DAM. During a DAM consulting project, our team works with you to lay the necessary groundwork.

Through collaborative sessions, we identify your DAM goals, as well as your business’s goals and biggest pain points. If needed, we can help you navigate the DAM software space and help you decide which is the best fit. We can help you develop your metadata model and your global taxonomy.

Our team of experts has decades of hands-on experience as product owners, cybrarians, and DAM administrators. We act as an extension of your team to assess where you are today and where you want to be in the future. Our DAM consultants help document your use cases and build the technology to automate and streamline your digital asset processes.

Ready to discuss a DAM consulting project? Let’s talk.

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Ntara’s DAM consulting services

Every business is unique, from what you call each job role to how you categorize assets and build workflows.

That’s why we offer a robust list of DAM services and create custom DAM consulting engagements. Wherever you are in your DAM journey, our consulting services help inform the path to get you where you need to be.

DAM discovery

We kick off DAM engagements by learning about your current state. What are your existing processes, responsibilities, and workflows? What works? What doesn’t? What are your long-term goals with DAM?

We document everything we learn to illustrate your current state. Then, our teams use that documentation to inform everything else moving forward.

Whether you want to automate processes or improve accuracy across the digital shelf, DAM discovery is a critical first step. It helps everyone understand your current DAM state so we can work together moving forward to achieve your goals.

DAM software selection

With so many DAM platforms available, it’s tough to know which is best for you. Our team can equip you with the information needed to make the right decision.

We can be as involved as you want in the DAM software selection process. If you’d like to manage everything yourself, we can make introductions to potential vendors.

Or, if you prefer, we can guide you through our proven evaluation process.

Business analysis
Document your technical and business requirements around DAM, use cases, workflows, and software ecosystem.

Executive workshops
Align your stakeholders and set expectations for what it takes to build a successful DAM practice.

Vendor long-list
Provide you with six to eight vendors that are a good fit for your use cases, along with a SWOT analysis for each

Vendor short-list and rapid prototyping
Bring vendors together with your stakeholders for demos, hands-on configuration, testing, and scoring

Final selection
Apply feedback and tally final scores, working with senior decision-makers to finalize the company’s decision

If your team chooses to submit an RFP for DAM software vendors, we can help with that, too.

Technology-related DAM services

Your DAM platform must be thoughtfully architected to meet your business needs. We specialize in systems integration. That means we can connect your DAM software with any existing systems, applications, and platforms in your ecosystem. This is foundational for automating the flow of digital assets between platforms.

When planning your DAM implementation, we help with taxonomy mapping to create a structured classification system for your digital assets. This ensures consistent and efficient asset management, better searchability, and more effective retrieval in the future. Your team will spend less time looking and more time creating and distributing assets to sell products.

We create your asset migration strategy. This must be planned before we can transfer your digital assets—and their metadata model—from existing systems to the new DAM.

Many modern DAM platforms include a brand guidelines functionality. If needed, we help establish interactive rules, standards, and instructions that define how brand elements are used across all channels.

And if you’ve been burned by a previous DAM implementation, we can help identify and rectify any issues or setbacks. Through our DAM implementation recovery, we uncover what went wrong and get you back on track for a successful implementation.

People & process DAM services

Without the right people and processes in place, DAM software won’t provide value to your business. That’s why we offer so many people- and process-related DAM services.

To benchmark your current state and identify your best opportunities, we conduct assessments of DAM maturity and readiness. The DAM maturity assessment evaluates your current processes, technologies, and practices to identify areas for improvement and growth. Our DAM readiness assessment evaluates your business’s preparedness to implement a DAM system. Both assessments inform our approach to your DAM implementation.

We help establish your DAM governance strategy, including policies, procedures, people, and standards. A well-executed governance strategy ensures effective management, control, and use of digital assets. We guide change management by identifying, validating, and prioritizing your business’s DAM needs. We work with your team to ensure higher user adoption. This ensures a smoother transition and improves overall system efficiency.

To generate ROI, DAM should streamline creative processes associated with creating creative assets. We identify the people involved in creating, approving, and rejecting content before it enters DAM. We create documentation and help you optimize your creative workflow to transfer assets to DAM seamlessly—quickly locating resources in each system and sending automated notifications to users when input is needed.

If your team needs help managing DAM tasks, we do that, too. Through our admin-as-a-service offering, we help you manage a backlog of complex feature requests. This allows you to be more flexible with your staff, ensures efficiency, and provides your team with specialized expertise.