What is customer segmentation?
How is customer segmentation valuable to my business?
Most businesses make assumptions about their audiences; they are missing true insight into customer preference and behavior. Enter: our proprietary customer segmentation study. This is a tridimensional segmentation study, meaning we collect data about your customers’ needs, attitudes, and behaviors. At this intersection of data, we will identify your unique audience segments—and you can learn to predict their online behavior. Plus, we can tie that data into your CRM, helping you further prioritize digital investments on your most profitable (or most vulnerable) segments.
Our unique approach
What you get
Customer segment insights
With data from your customer segmentation study, you’ll get to know your audience better than ever before. And we’ll help you prioritize their pain points so you can address the most urgent needs for your most valuable segments first.
Unlike other consulting agreements that result in a printed PowerPoint that gets stuffed in a drawer, never to be seen again, we’ll reference these personas continuously as we build out your digital ecosystem. They are living documents, meant to reflect the current state of your audience and their preferences.
Customer journey maps
We’ll also create visual representations of each segment’s preferences. From awareness to competitive considerations to purchase and beyond, customer journey maps highlight your best opportunities to reach and influence customers at every stage.