Manufacturers & Distributors

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Stocked shelves in a warehouse

Realize real results

Digital has changed the way people shop. For manufacturers and distributors, the traditional model of brick-and-mortar is giving way to an increasingly digital world. This is a world where customers expect to research, shop, and purchase—all on demand. Suddenly, the manufacturer and distributor is front and center in a whole new way. Digital strategy is no longer optional. It’s a must-have.


of manufacturer site visitors have high purchase intent.1

Over 40%

of manufacturers will soon be selling directly to consumers.2

"Consumers seek out manufacturer sites for detailed product information like specs, benefits and accessories."
1. Forbes Insights
2. Forrester Research

It takes more than glitz and shine to fuel business in a digital world. It takes expert-level knowledge about what makes or breaks a successful venture into digital channels. It takes data-driven methodology and rigorous research to understand the nuances of a customer’s journey. And it takes technical expertise to ensure seamless integration with all your systems, from CRM to ERP and everything in between.

Ntara helps manufacturers like Simmons Beautyrest and Hunter Fan seize digital opportunity, in all its forms. This is right in our wheelhouse, because where we operate—and excel—is at the intersection of business strategy, digital innovation, and technical integration.

Here’s what we can do for you.

We can help you gain traction in direct-to-consumer markets.

We’ve helped many clients take the leap into consumer markets. We know what it takes to connect with a consumer. To start, we use a data-driven methodology to intelligently segment your customers and pinpoint your best opportunities. From there, we create a seamless, consumer-friendly digital presence that doesn’t detract from your channels. Then, we implement a marketing strategy to capture new customers. We’ve helped our manufacturing clients capture millions of dollars of new revenue using this exact approach—and we can do it for you, too.

Building out an e-commerce program is no small task. For manufacturers or distributors, the challenges are particularly complex—from navigating channel conflict to shepherding your organization through tremendous change, from integrating with legacy systems to figuring out how to capture all-new customers. We get all that. We’ve helped a number of B2B brands turn complex e-commerce initiatives into success stories.

We can help you support the consumer sales cycle, from demand gen to purchase—and everything after.

More and more, consumers are turning to manufacturers in the course of their shopping experience. From experience (and research), we know that consumers consider manufacturers to be the most trustworthy source of information about product specs, MSRP, and options. Your brand has a newly-important role in converting a shopper into a buyer—and providing ongoing support after purchase. We’ve created dynamic, research-based strategies to support the entire consumer sales cycle for a number of B2B brands, including Hunter Fan, Lexmark, and Simmons Beautyrest.

We can help you optimize a corporate web presence that aligns with your business goals.

Your corporate website is a powerful tool to drive business and operations. Our specialty is developing a comprehensive digital strategy that supports your enterprise goals, including e-commerce, sales-enablement, customer service, talent recruiting, brand alignment, and operational improvements. When it comes to implementation, we’ve done it all, from campaign microsites to full-scale web deployments (our largest to date was 1.4 million pages, in over 40 languages and 172 countries). As for the size of our team, we’re right in a sweet spot that allows us to be nimble and responsive on fast-track campaigns but still with the capacity (and experience) to scale up solutions for even the most sophisticated operations.

We'd love to hear from you


Our Manufacturers & Distributors case studies

Some of our Manufacturers & Distributors clients

Hunter Fan Logo
Mast General Store Logo
Xerox Logo
Beautyrest Logo
Petsafe Logo
Shaw Floors Logo
Johnson Outdoors Logo
Static Control Logo
Spartan Chemical Logo
Royal Brass and Hose Logo
Federal Mogul Logo
Mullican Flooring Logo

Additional areas of expertise

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