What is a content audit?
A website content audit is like a health scan. It analyzes every publicly available page on your site. We crawl for technical SEO errors. We identify and test various use cases and user flows, and we evaluate the consistency, uniqueness, and trustworthiness of your content.
We provide detailed feedback on how your content is written, organized, and aligned to your business goals. What you receive is a strategic report from which you can make data-driven decisions.
By updating your content and/or content structure you can unlock tremendous improvements in organic traffic, engagement, and conversion. For example, after identifying risks and opportunities in one of our enterprise client website content and UX, a subsequently redesigned homepage led to a 1500% increase in engagement.
What can you expect?
Our team of digital marketing strategists and SEO experts work closely together on all website content audit projects. The result: a thorough analysis of your online content and a strategic report on how to optimize for SEO, SEM, accessibility, and lead generation.
Timelines for these projects vary depending on the specific needs of your business. Overall, this engagement is a quick and low-risk way to inform critical areas of your content strategy. On average, a website audit report can be delivered in as little two weeks.