What is user experience design?
How is UX design valuable to my business?
Our unique approach
Our UX department is comprised of researchers, strategists, designers, and analysts. We work together to stay aligned with your unique audience. We have a system of checks and balances for strategy and we iterate together on everything we do. This cross-functional approach is of great benefit to your business and your customers.
What you get
Input on the approach
You will provide input and approval throughout the creative process to ensure our creative outputs meet the needs of your organization. Before we get started, we’ll align around the requirements, goals, and details. You’ll provide input on initial concepts before we dive in and start cranking. And as we progress, you’ll have reviews to guide the finished product.
Information architecture that satisfies your needs
We’ll ensure every page and piece of content on your website exists for a reason. We’ll map out the purpose, SEO strategy, and content strategy for each page and create documentation to ensure. And we’ll plan for cross-linking and other techniques to optimize your UX and search performance.
Success measurements and optimization
We’ll tag every critical action on the site so we can track performance post-launch. We’ll establish website KPIs and create an integrated analytics dashboard to keep us all up-to-speed on how your new site is performing. We have a variety of monitoring capabilities, from click and hover analysis to actual customer usage videos. With this infrastructure for ongoing analysis, you can easily identify opportunities for optimization.