What analytics should I track on my ecommerce site?

Imagine you worked for a bakery and the head baker was the juiciest gossip in town. Every day, the bakery was flooded with people dying to hear the latest dirt on the local church marm or the new family that just moved in—or at least, it was, until the baker realized he could get an […]

How our online shopping habits changed during the COVID-19 pandemic

Google Search Trends can be fascinating. We’re more open on Google than we are anywhere else. We’ve typed things into Google that we wouldn’t confide in our closest friends. Fears, vulnerabilities, needs, desires—almost every thought we have, we put into a search bar, hoping for an answer. It’s a window into the human experience, and […]

COVID-19 sparked the greatest ecommerce growth in history​

11.25.2020 8 min read Share on facebook Share on twitter Share on linkedin file under Strategy websites BLOG COVID-19 sparked the greatest ecommerce growth in history Ecommerce has surged higher than ever during the COVID-19 pandemic. We look through the stats behind one of history’s greatest social experiments. Mark Oliver Data Analyst By March, it […]

Upgrading to Google Analytics 4 – Is It Worth It?

10.30.2020 5 min read Share on facebook Share on twitter Share on linkedin file under company websites BLOG Upgrading to Google Analytics 4: Is it worth it? Is Google Analytics 4 really an upgrade? In this article, we talk about who should use it, who shouldn’t, and why you might not want to shut down […]