Launching products shouldn’t feel like a scavenger hunt. But for many manufacturers, it does.
Marketing and ecommerce teams are stuck piecing together spreadsheets, digging through shared drives, and manually updating content across channels. It’s exhausting. It’s error-prone. And it’s holding your business back.
Your product content deserves better. So do your teams.
Product managers often spend more time chasing down specs than refining strategy. They’re forced to manually reconcile data from ERP, PLM, and supplier spreadsheets—just to ensure the right version of a technical detail is being used. When systems don’t talk to each other, every launch is chaos. Instead of focusing on roadmap execution or market feedback, they’re stuck in cleanup mode.
Designers and content creators are constantly asking: “Is this the latest version?” They dig through shared drives for approved assets, only to find outdated images or missing disclaimers. Without centralized access to rights-managed assets and product metadata, they risk publishing content that’s off-brand, non-compliant, or simply inaccurate. That slows down production and increases the risk of costly rework.
Ecommerce managers are responsible for getting products live across multiple platforms, each with its own formatting, image requirements, and compliance rules. But when product data is scattered and inconsistent, listings go live with missing specs, broken images, or incorrect pricing. Instead of optimizing performance, they’re stuck fixing errors.
The solution: PXM as infrastructure
Product experience management (PXM) is the connective layer between your internal systems and the outside world. It’s what happens when you fully integrate PIM and DAM into your tech stack. PXM centralizes your product data and digital assets, automates syndication, and enforces governance. And that means your team can stop chasing and start executing.
With a proper PXM strategy implemented, you get:
- Clean, enriched product data that’s ready for every channel
- Approved, rights-managed assets that stay consistent across touchpoints
- Automated workflows that reduce manual effort and human error
- Conditional access and audit trails that support compliance and brand integrity
What PXM means for your teams
PXM is more than software implementation. It’s creating the strategic foundation to empower your teams to launch products faster and more accurately across channels. Here’s what that looks like in practice.
Marketing teams
PXM gives marketers centralized access to approved, rights-managed assets and enriched product data. It takes out the guess work so they can spend more time on strategic execution.
Real results:
A CPG company we work with reduced agency spend by 25% by enabling internal teams to reuse existing assets instead of commissioning new ones. That translated to $770k quarterly savings through improved asset reuse and download monitoring.
Product teams
Product managers can stop chasing down specs and focus more on strategy and execution. With a proper PXM infrastructure, they get clean, governed product data that flows seamlessly from ERP and PLM, through PIM, into customer-facing channels.
Real results:
We work with a distributor that cut their time to market in half—from 60 days down to 30 days. That resulted in $3.5M in net new revenue by way of:
- Accelerated product launches
- Fewer data errors and manual reconciliations
- More time for roadmap execution and market analysis
Digital teams
Digital departments benefit from automated workflows and scalable metadata that reduce friction in go-to-market execution. PXM enables them to access what they need and trust that it’s the real final approved version. That way, they can focus on what they were hired to do and launch campaigns faster.
Real results:
An industrial manufacturer automated manual processes. Today, they save 40 person-hours every time an item field within a single product category is updated in PIM. The impact of that includes:
- Streamlined operations
- Improved governance and compliance
- Scalable infrastructure for new channel growth
Ecommerce teams
Ecommerce managers can syndicate enriched product content to hundreds of retailers without manual formatting. PXM ensures listings go live with accurate specs and compliant assets. Less risk means your ecommerce teams can move faster.
Real results:
With their PXM infrastructure in place, one of our clients (a global cosmetics brand) now syndicates product data to over 1,000 retailers. This enables incremental revenue growth through new channels without manual effort. It also means their products are available across more channels, improving reach. And with fewer errors in product data, they see fewer returns due to inaccurate listings.
PXM is the foundation that helps your teams move faster and deliver consistent product experiences across every touchpoint. If you’re launching a new product or scaling to new channels, PXM gives you the tools to do it right. (And the metrics to prove it.)
Curious how you could improve your product launches? Let’s connect.