Full video transcript:


When PIM is right for a business, it’s whenever you’ve experienced having multiple systems that you’ve had to install over and over again. Like let’s say for example ecommerce, if you have your ecommerce system and you’re having to redo that ecommerce system on a regular basis.

With PIM, what you can do is you can centralize that product data, and being able to centralize that product data and being able to offer it as a service, you actually don’t have the dependency of that product data only living in your ecommerce system anymore. And you can actually change out your ecommerce system as needed and have the flexibility that you need as an organization.

So, most of your leading industry PIMs that are out there are SaaS based. They’re sometimes headless as well. That’s a great option for organizations that are especially moving to the cloud and using a cloud-first mentality.

Syndication of product data is really just the ability to be able to send out that product data in a universal format that systems are able to digest. So, it’s almost like the “set it and forget it” kind of mode of product data.

Clients that have seasonal product launches really benefit from PIM. They’re able to more effectively and quickly roll out their product launches with less errors.


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