As a marketer, you know that each of your personas takes a different ecommerce customer journey. But how well do you understand each persona? Do you know what messages they seek at each phase of the ecommerce buying cycle?
To identify the unique ecommerce customer journeys for each of your customers, you need a customer segmentation study.
Customer segmentation empowers you to stop guessing about the ecommerce customer journey and start making data-driven decisions. You’ll learn what channels each persona uses and what content they expect at each phase. With this information, you can map out effective ecommerce strategies to target each segment with the right message at the right time.
It’s time you establish data-driven ecommerce customer journey maps. Fill out the form to schedule a meeting with a member of our team and take your marketing to the next level.
Note: Ntara’s customer segmentation studies range from $85k to $150k depending on complexity.
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