Identify your buyer persona preferences with customer research

As a marketer, you know that one-size-fits-all strategies don’t work. Your target audience consists of different personas, each with unique needs and wants. To identify the differences in your buyer personas, you need to conduct customer segmentation research.

A customer segmentation study helps you stop guessing about persona preferences and start making data-driven decisions. You’ll learn why each persona buys from you—and when they choose your competition. With this information, you can build more effective strategies and target each persona with unique and thoughtful messaging.

Learn what each persona needs and wants with a customer segmentation study. Fill out the form to schedule a meeting with a member of our team and take your marketing to the next level.

Note: Ntara’s customer segmentation studies range from $85k to $150k depending on complexity.

Illustration summarizing what’s included in a customer persona: job title, personality insights, technology used, motivators, barriers, needs, and expectations.

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