What is competitive analysis?
Competitive analysis is the ongoing evaluation of businesses that offer similar products and services to customers like yours. We audit website UX, content, email, social media, paid media, search engine optimization (SEO) performance, and more to identify your most profitable opportunities to outperform your competitors online.
How is competitive analysis valuable to my business?
By keeping a steady pulse on what your competitors are doing, you can continue to grow your understanding of customer and prospect expectations. You’ll find new ways to optimize the UX of your website. You’ll identify opportunities to win in organic search. You’ll stay on top of the evolving digital normalcies within your industry, ensuring you stay ahead of the curve.
Our unique approach
We look for trends and differentiators in your competitors’ approach to digital. We analyze the components of their site. We break down their messaging and creative approach. We look to social, email, blog, and organic search. The more we understand about where they win, the better opportunities we uncover for you.
What you get
Custom presentation based on your needs
We’ll audit their approach to website UX, web content, email, social, and paid media. We’ll audit their performance with paid media and organic search. From there, we’ll identify patterns and opportunities—then we’ll deliver our findings and recommendations in a cohesive presentation.