Full video transcript:

The businesses that should consider inriver for a solution are those that have a need to transform the way that they manage data within the organization. And I use the word “transform” on purpose because when we look at something that transforms the way that entire teams, segments within an organization, and even business units operate—that’s when inriver is most appropriate.

There are some significant needs that inriver addresses within most organizations, particularly those that struggle with having lots of data in different places, needing to be able to scale and add channels very quickly, and react to today’s changing market.

Inriver is perfect for organizations where everyone, from the CIO on down, are aligned around the fact that product information is actually the lifeblood of their organization. It’s the smile on people’s faces when we tell them, “You know how you used to spend eight weeks working on this report? Well guess what. It’s done now with the push of a button.”

We’ve done work with teams in which we’ve done ROI calculation exercises and we have uncovered how to save 10 person years’ worth of time simply by implementing inriver and turning on the features that automate these complex tasks that previously, people were just burying their heads in Excel sheets and doing by themselves all day long.

And that’s the great thing about implementing inriver is we get to take them out of that mode where they’re doing all of these manual tasks, we automate those and get them out of the way, and we set them free to do the job that they were hired to do—which is to make great decisions about a product, get it to market quickly, and maximize profits for their company.

To learn more about Ntara’s inriver practice, visit Ntara.com/inriver.

Want to stay in the loop on future Ntara content? Subscribe to our blog.