Custom Casablanca

Product configurator

Manufacturers & Distributors

Delivering a seamless experience on common and uncommon devices

Casablanca Fan Company, a subsidiary of Hunter Fan, is a manufacturer of high-quality customized ceiling fans. Their product line is built to serve a different clientele from their parent company Hunter Fan and their approach to communications is that of a mentor and confidant. Casablanca products “represent the successful synergy of elegance, versatility, efficiency, endurance, and comfort.”

Custom Casablanca website
user engagement

6.5 mins

increase in session time


estimated partner revenue


Build an elegant ordering platform for in-store kiosks and at-home web

We were given the task of building a platform for ordering customized fans from a selection of 8 million possible combinations. This included developing a site that performed seamlessly on desktops, tablets, smartphones, and touch-interface kiosks in 28 showrooms across the country.

Simplifying eight million possible parts combinations

One of our goals is to make incredibly intricate digital technology invisible for the end user. In this case that would mean utilizing custom modules in the Kentico Xperience content management system to handle the wide range of possible combinations and deliver a flawless experience across all common devices and the not-so-common in-store kiosks. Custom Casablanca currently allows only two trusted partners to house the in-store kiosks in their brick and mortar stores. In order to facilitate good relations with these partners, the in-store kiosks are immediately identified when accessing the Casablanca product database and automatically filter out any possible combinations not supported by the local retailer.

44% increase in session time

Since launching the new Custom Casablanca site, the company has enjoyed significantly improved engagement while making millions of product combinations available for customization.

  • 6.5 minute engagement
  • 8 million combinations of products
  • $95K in estimated partner revenue
Custom Casablanca website

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